After a huge amount of work finally the time comes: the videogame is already finished! Congratulations to everyone who took part in the process! Buy some booze and let’s party!
Then someone realize that there is no money for booze because the game itself does not produce any income stored in the studio main server, the party gets delayed and someone says something about distribution and marketing. Usually is not like that, but it’s a way to show how a game has more assets than most of people thinks. As a teacher said in one of my Software Engineering classes, every file of a project, including documents, code or even images are “software”, and in my opinion, every resource created for a project are part of it even if it’s used externally, like in the Google Play store or the Apple App store. Those resources are logos, screenshots, landing images, icons, press kits… when a game is finished there is still a lot of work to do.